By Brooks Barnes (New York Times)
“Judy Justice,” now in its second season, helped put Freevee on the map. “Judge Sheindlin is a brand,” one executive said.Credit...Alex Welsh for The New York Times
The free, ad-supported streaming service is quadrupling down on Judge Judith Sheindlin. And she’s bringing her “nepo babies” along.
“Judy Justice,” now in its second season, helped put Freevee on the map. “Judge Sheindlin is a brand,” one executive said.Credit...Alex Welsh for The New York Times
In 2021, Judge Judith Sheindlin, the razor-tongued court show star, decamped from the dying medium of daytime broadcast syndication and joined Amazon for a streaming-era experiment.
Fewer people were watching traditional daytime television, including programs like “Judge Judy.” Was it because they were tired of the content? Or was the decline — as Amazon suspected — more about convenience and the delivery route? To find out, the company hired Judge Sheindlin to produce and star in a new court show, “Judy Justice,” and made it available on Freevee, a little-known, free streaming service supported by advertising.
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